Liam Thompson is the co-founder of the Smart Seven Podcast, a portable version of a radio station that regularly broadcasts relevant information directly to its audience’s mobile phones. The concept is relatively simple: âThe world served in seven minutesâ. This formula is applied to all aspects of podcast production, offering an innovative approach to information dissemination: all programs are exactly 7 minutes long and are published every day at 7 a.m. âIt’s easy to make podcasts, but it’s incredibly difficult to stand out. You need a clear idea, âsays Thompson.
âLe shortâ, a podcast voiced and hosted by Davy Bailly for Radio TÃ©lÃ©vision Suisse, plays with its content and mode of distribution. This timeline lasts around 3 to 4 minutes and is sent out each morning by Whatsapp, giving listeners a snapshot of the news in a lighter tone. The podcast is recorded by Bailly outside every morning in order to pick up ambient sounds, making it closer to a sound someone would receive from a friend.
“We had to adapt to the fact that the world is younger and consumes less information” – Steven Titherington
Steve Titherington, BBC Senior Editor, explained the idea behind their new project: BBC Minute. It is a sound track that can be consumed as a podcast or integrated into different radio broadcasts. It starts with music and delivers the news in a semi-relaxed tone. It was first used in a radio station in Johannesburg. From there it was picked up by stations around the world.
Written by: Beatriz Valente and Artyom Laptev