Trust your instincts: are new probiotic formats driving the probiotic market in South Africa?


As global and South African consumers are increasingly aware of the many benefits associated with probiotics, more and more people are including probiotics in their daily diets. However, fussy consumers are always looking for more attractive and convenient product formats to get their required dose of probiotics. This has led global and South African players to launch a range of innovative probiotic product formats, including probiotic drinks and even chocolate bars, which appeal to a variety of consumer segments.
Insight survey latest SA Probiotics Industry Landscape Report 2021 carefully discover the global and local probiotics market (including the impact of Covid-19), based on the latest information and research. It describes key global and local market trends, innovation and technology, drivers and challenges, to present an objective overview of the South African probiotics market environment and its future.

Globally, the probiotic dietary supplement market is expected to witness continued growth over the next few years, with the total market value expected to reach approximately $ 7.1 billion in 2027, up from $ 4.6 billion in 2020. The market is expected to achieve a compound annual growth rate (CAGR) of 6.4% over the period 2021 to 2027.

Compared to the global market, the South African probiotic supplement market is expected to grow at an even stronger rate, with an expected CAGR of 9.2%, between 2021 and 2025. In addition to the increased use of probiotics to reduce the risk of Covid -19, this high growth rate can also be attributed to product innovations that meet consumer demands, through the launch of new product formats. In fact, the launch of new probiotic formats is a trend both internationally and in South Africa.

Globally, consumers are showing a preference for probiotics delivered in innovative formats, such as gummies, carbonated powders, chews, beverages and even baked goods. These formats are a more attractive and convenient way for consumers to improve their gut health.

In an effort to capitalize on this trend, Chobani, an American food company, has launched a new plant-based probiotic drink made from organic fruits and plants. In addition, So Perf, a start-up, has created a line of cold-pressed prebiotic and probiotic snack bars for children and adults.

In addition, researchers at the National University of Singapore (NUS) have developed a line of tea and coffee probiotic drinks. According to Associate Professor Liu Shao Quan, tea and coffee enable herbal infusions, acting as perfect vehicles for transporting and delivering probiotics to consumers.

In South Africa, a variety of probiotic delivery innovations and product formats have become popular. Examples of these new probiotic product formats include probiotic drinks and probiotic candy bars for children, which have been developed and marketed to South African consumers.

Many South African consumers have turned to drinks with probiotic properties, such as kombucha and kefir. Another example is Rafaa, which is a health drink created from a living blend of probiotics, formulated to provide natural energy and vitality. In addition, several other South African players are offering their own line of probiotic drinks, such as Water Kefir from Single Batch, Gut Defense from Rawbiotics, “Gut a Problem” from BOS Brands and the new Cranberry Health Shot from Sir Fruit.

Regarding other formats of probiotic products, Cr̩che Guard has launched a new probiotic chocolate bar for children. This probiotic product format offers kids a fun, easy and tasty way to ingest the right dose of probiotics. These probiotic candy bars contain two billion colony forming units (CFU) of the probiotic Bifido РB. lactis HN019.

Additionally, at the end of 2020, Evexia Pharma launched Probitec, the first probiotic in South Africa to use DuoCap technology, which has revolutionized the global market for ingestible drugs and supplements. Specifically, this DuoCap technology dramatically increases the effectiveness of ingestible drugs and supplements. The capsule design protects the active ingredients from stomach acid, until it reaches the lower intestine, where these ingredients are most easily absorbed.

The South Africa Probiotics Industry Landscape Report 2021 (93 pages) provides a dynamic synthesis of industry research, examining the local and global probiotics industry (including the impact of COVID-19) from a unique holistic perspective, with in-depth information across all the value chain – market size, industry trends, latest innovation and technology, key drivers and challenges, as well as manufacturer, distributor and price analysis.

Some key questions the report will help you answer:

– What are the current market dynamics of the global probiotics (probiotics, prebiotics, and digestive enzymes) industry?

– What are the main trends, innovations and technologies of the global and South African probiotics industry, drivers and challenges?

– What are the market size, value, and volume trends in the SA Probiotics market (2015-2020) and forecast (2021-2025), including the impact of Covid-19?

– Who are the main manufacturers and distributors of the probiotics industry in South Africa?

– What are the prices of popular brands of probiotics, prebiotics and digestive enzymes in pharmacies and AS retail outlets?

Please note that the 93-page report is available for purchase for R 30,000.00 (excluding VAT). Alternatively, individual sections can be purchased for R12,500.00 (excluding VAT). For more information, please email [email protected] or call our Cape Town office at (021) 045-0202 or our Johannesburg office at (010) 140-5756.

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