How brands blend into hybrid live event formats to cater to audiences from different segments


Over the past year and a half, people have been confined to the security of their homes. From offices to schools, everything has gone online.

The concept of hybrid events is gradually taking center stage. He talks about those events that are organized with a limited or no audience. The experiences created at such events occur in a live format, and the entire show is broadcast live for the masses to watch. The beauty of hybrid events is that they aren’t limited to the audience sitting in front of performers, speakers, or performers. It transcends borders, making a unique event available to a global audience.

What is the reason for their popularity? Over the past year and a half, people have been confined to the security of their homes. From offices to schools, everything has gone online. Even events have taken the virtual route. However, with almost all the tasks taking place online, people have stopped enjoying these events. Audiences missed the feel of an offline show. Additionally, many felt a lack of commitment to the new alternative. Even when the banquets and halls began to reopen, the number of participants was limited. It was then that hybrid events came to the rescue. It brought back the fun and excitement of witnessing an experience and at the same time ensured everyone’s safety by following the standards of fewer people at the location.

Today, brands across all industries are leveraging this new format to meet the expectations of their diverse audience. Here are some advantages of mixing a live event with a hybrid structure –

Without limits :

The most striking feature of this modern mix is ​​that these events unfold seamlessly. For example, the Web Summit, one of Europe’s top tech conferences, was organized by mixing live and hybrid formats. The event was attended by approximately 70,000 people in person, while more than 80,000 people joined remotely. Since many brands have their workforce and audience spread geographically, such events allow them to bring everyone together under one roof without tarnishing the vibe of the good ol ‘events.

Ease of participation:

This format is also preferred by viewers. Indeed, the charm of offline events cannot be forgotten. The joy of dressing and going out to watch a show is unmatched. However, with social distancing guidelines in mind, Hybrid Events are highly scalable. As COVID restrictions slowly fade into the background and various aspects of daily life gain momentum, live events are slowly reappearing. However, with limits on the number of participants, hybrid events ensure that no one misses the event. It gives the public the opportunity to attend at their convenience.

No loss of information:

Hybrid events can be easily recorded. Some large-scale events have a full-fledged production setup allowing organizers to record and edit the show before airing it. Any information shared or discussed during these events is recoverable. For most corporate events, this feature is a boon. Brands don’t have to worry about their experience disappearing after the event is over. Their target base can watch the entire show by simply pressing a few buttons on their devices. Such event formats not only prevent the loss of information, but also extend the longevity of the show.

Improved comfort:

Organizing an event in a purely live format is not child’s play. For this to be successful, there must be perfect coordination between all of its segments. From logistics to suppliers, everyone needs to be in sync. However, the entry of hybrid events has changed the way things are done. For example, musical artists reach a multitude of fans by using multiverse shows to harness the power of combined real and virtual environments. The use of technology allows them to interact with enthusiasts up close and personal while allowing them to cover a vast landscape in an immersive way. Plus, it also helps them build global audiences and democratize offerings in a fair way.

With these trends in mind, it can be said that the hybrid and live event format is just the innovation that was needed in the post-COVID era. With technologies such as augmented reality and virtual reality, the idea of ​​such events is here to stay.

The author is Amit Relan, co-producer, Woot Factor Events.


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