Amazon under fire from news source for copy strategy


Another news source reported on Amazon’s alleged dubious tactics and the development of its private brands.

This week Reuters released a special report indicating that the online and physical retailer had imitated third-party products and falsified research results to improve and strengthen the status of its brand portfolio in India. The overseas report is similar to alleged allegations made in the United States in a the Wall Street newspaper report And one previous hearing by an antitrust subcommittee of the United States House Judiciary Committee.

This report and subsequent hearings, including testimony from Jeff Bezos, then CEO before his transition to executive presidency, claimed that Amazon uses data and information collected from third-party sellers to develop similar products under its own Amazon brand, which Amazon has repeatedly denied.

The Reuters The investigation indicated that it has thousands of pages of internal Amazon documents, such as emails, strategy documents and business plans, which show that the Amazon team in India has ran a systematic campaign to create knockoffs of products sold by other companies, then boosted search results to emphasize its own branded version.

The article says that with an Indian population of 1.3 billion and a growing middle class, the region is an important region for the company to tap into and said the Solimo brand was a case study on the how Amazon used the product data on its platform to gain an advantage. on its own brand.

Read the full report Reuters here.


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